List publishing is not merely information delivered to your mailbox, it's the devolution of mass media into the hands of everyday people. And it's growing faster than the Web.
From the first paragraph:
Monday, March 4, 1996, begins normally enough. At my office in New York, writing an article. I'm reluctant to start working, so I do what most writers do when they don't want to work: I procrastinate, checking my mailbox for new messages. A few arrive. Nothing particularly interesting. Then one catches my attention. "MEME: email@example.com joined the list." I sit up. Georgia6? That's Newt Gingrich's district. The Speaker of the House just joined Meme? Well, I think, that's extraordinary. The power of ideas. Gingrich is on my list!
Click here to read the rest of the story at Wired.com.